About Us


We know what you’re thinking.   Surf… IN WYOMING?    Yes. You’re 1000000% right.  

Our landlocked state is comprised of sprawling grasslands where the deer and antelope roam. But we’re also home to the Grand Tetons, winding alpine rivers, and some of the best hiking this side of Half Dome.

Yup, it’s true. Look it up.

So where does all this surf talk come from, you ask? Waaaaay back in 1999, two intensely proud Wyomingites endeavored to turn up the volume on our amazing state. A square space that’s anything but. We happen to be home to the v-e-r-y first river surfing ever recorded in America (not to brag or anything). 

Riverblazers who paddled against the current in icy-snow-melting waters, navigating craggy rocks smack in the midst of the Snake River's gnarly Lunch Counter. What resulted was an unconventional brand that tips its hat to all things outdoors. Not that über-technical sub-zero stuff for naked igloo camping (not quite yet, anyway).  We focus on the standard, tried-and-true gear for us every day folk. Hammocks, go-to broken-in apparel, thoughtful artist collabs, and even beer doozies. Real stuff for the good life.

Suffice to say, Surf Wyoming doesn’t take itself too seriously. ‘Cause at the end of the day, it should be fun. What started out as a passion project between friends to protect our open spaces has morphed into a full-fledged lifestyle brand that spans a boatload of gear from the smallest carabiners to the biggest stand-up paddle boards. And it goes beyond Wyoming’s great borders, too. Surf Wyoming gear is at home wherever you hammer your tent stakes.

Basically, what we’re trying to say is that Surf Wyoming is a mindset. It captures the mentality of going against the current, like our very first pioneering river surfers. It’s about getting off the beaten path. Taking life’s detours. Doing whatever makes your heart race and adrenaline pump. That’s what we’re all about.  That, alongside supporting local do-gooders doing good - honest stuff.

SURF WYOMING® – For the enjoyment and benefit of the people.....