March 31, 2024 - FOR IMMEDIATE RELEASE
SURF WYOMING MAKES A SPLASH WITH THE LAUNCH OF COWBOY SURF SCHOOL
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Sheridan, Wyoming March 31, 2024
Surf Wyoming, Wyoming’s unconventional lifestyle brand known for its passion for the Wyoming outdoors, is thrilled to announce the launch of its latest venture - Cowboy Surf School. This exciting addition to Surf Wyoming's lineup promises to revolutionize the world of river surfing and take adventure to new heights.
So, what exactly is Cowboy Surf School? Well, picture this: standing waves, navigating blind drops, riffles, river rafters, and haystacks. That's right, Surf Wyoming is bringing the thrill of surfing to the landlocked state of Wyoming like never before. Think of it as a nod to our pioneering river surfers, who showed the world that you don't need an ocean to catch a wave for the first time in the USA on our very own Lunch Counter on Wyoming’s Snake River.
"The idea behind Cowboy Surf School is to embrace a mindset of going against the current and taking life's detours.” "We will challenge the notion that surfing is limited to coastal areas. With Cowboy Surf School, we're introducing a whole new level of adventurous fun right here in Wyoming." - as per company representative.
In true Surf Wyoming fashion, Cowboy Surf School encourages participants to bring their sense of adventure, irony, and a touch of the wild wild west. Pioneering the concept of "surfing on the range," it promises a unique experience like no other.
The school is set to provide specialized classes that aim to teach participants the art of surfing on standing waves and navigating the thrilling challenges of the river. From tackling blind drops to maneuvering through haystacks, the instructors at Cowboy Surf School will guide surfers of all skill levels on an unforgettable journey of adrenaline-pumping excitement.
Contrary to what one might expect, the frigid waters of Wyoming will make wetsuits optional for participants. That's right - for those brave enough to embrace the cold and take on the challenge without the traditional gear, Cowboy Surf School promises an invigorating and unforgettable experience - just like a cold plunge.
For those seeking the ultimate thrill, class 5 - the most advanced level offered - will provide the most adrenaline rush. It's reserved for experienced surfers who are eager to test their skills on the most challenging waves and conquer new frontiers - helmets required.
Cowboy Surf School is set to make waves starting Spring 2024. Be sure to catch that first swell as Surf Wyoming proves once again that adventure knows no bounds - or ranks.
For more information on Cowboy Surf School and to inquire about lessons, visit www.surfwyoming.com/SurfSchool.
About Surf Wyoming:
Surf Wyoming is a mindset. Born from the passion of Wyomingites back in 1999, it has evolved into Wyoming’s first, full-fledged lifestyle brand that celebrates the great outdoors of our square space. From standard, tried-and-true gear to thoughtful artist collabs, Surf Wyoming is all about capturing the thrill of going off the beaten path and embracing the spirit of adventure.
Media Contact: howdy@surfwyoming.com
Note: If you’ve read this far, you’re amazing!!! Please note that this press release is intended for April Fool's Day purposes and should be considered as a fun, fictional announcement that does not reflect real offerings or ventures. BUT the products ARE REAL and part of our annual event.